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Edit tone, register, and rules

You can update a style guide's instructions at any time. Changes take effect on the next translation that uses that style guide.

Steps​

  1. In the sidebar, click Style Guides.
  2. Click the style guide you want to edit. A finished style guide opens in read-only view first — click Edit to unlock it.
  3. The editor reuses the same wizard as creation — Brand Voice, Basics, Voice & Tone, Punctuation, Substitutions & Examples, Audience & Domain, Review. Click any step's tab to jump to it directly.
  4. Update the relevant fields in any section.
  5. Save your changes on the Review step.

Style guide wizard — Voice & Tone step, in edit mode

What to include in brand voice notes​

The brand voice field is the most powerful part of a style guide. Effective notes are concrete and instructional:

  • "Always use formal pronouns in German ("Sie", not "du")."
  • "Do not use contractions in French."
  • "Product names (Taia, Studio) should not be translated."
  • "Prefer active voice over passive."
  • "Keep sentences short — maximum 20 words."

Avoid vague instructions like "sound professional" — the AI needs specifics.